Strand Theater, on the northeast corner of the square since 1935, "A Monument Devoted To the Best In Photoplays and Theatrical Arts" so the carving above the marquee proclaims.
It was dormant for several years, but was recently renovated and reopened in 2008.
In September 1935 Mariettans watched Fred Astaire and Ginger Rogers dance cheek to cheek in "Top Hat" and then returned the next September for the 1st year anniversary to see them dance again in "Swing Time".
A slogan contest had been announced earlier that summer with the winning entry naming it The House of Smart Attractions.
I love this archival photo from the 60s advertising "The Apartment" with Shirley MacLaine and Jack Lemmon. One of my all-time favorites.....movie-wise.